STRATEGIC PLANNERS

+ ARTISTIC DIRECTORS

We HAVE CRAFTED A UNIQUE METHOD TO HELP businesses from sharpening their brand platform to craft the RIGHT tools for a successful operational deployment.

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ROUSSE IS FRENCH FOR RED-HEAD

IN OUR DNA, GENE MCR1 IS WHAT GIVES OUR HAIR COLOR ITS UNIQUE VIBRANCY! Being ROUSSE is a symbol of our bold and distinctive mindset.

We are for brands that dare to stand out!

THE ROUSSE METHOD

WE HAVE CRAFTED A UNIQUE 6-STEP METHOD TO GIVE YOUR BRAND A TIMELY EDGE & GRIP!

Combining ROUSSE’s unique talents and gen-AI tools. Delivering powerful new tools and guidelines your team and partners will be inspired to use, to produce their best brand work.

OUR SERVICES

THE OBSERVATORY

CULTURE & TRENDS ANTICIPATION

The right inspiration to fuel your business growth.

We keep our fingers on the pulse of culture and innovation, understand deep societal trends, and explore emerging consumer behavior across multiple sectors.

Our proprietary inspiration and learnings are delivered through tailor-made ½ day inspiration workshops or private feeds on social media, well-curated for your teams.

THE COLLIDER

CRAFTING DNA + CREATIVE PLATFORMS

We believe in brands with deep roots, distinctive codes, and rich imaginaires. 

Working in structured collaborative steps with your teams, we go back to the source of your brand DNA to tell your timeless and true story in the timely language of today’s and tomorrow's culture.

Our approach provides robust and exciting strategic foundations for all brand activities, from creative comms to new product development.

UNLEASHING VALUE CREATION

We believe in brands worth paying more for.

Building on our proprietary « 10 drivers of value creation » framework, we have built a compelling collaborative methodology to premiumize your brand and innovation pipelines, unlocking your latent drivers of desirability, unleashing growth and sexy margin.

THE BOND

DEPLOYMENT GUIDELINES

We equip your teams with actionable guidelines based on creative platforms we co-designed, helping you hold all partners to a consistent standard of execution.

BRAND CONTENT & TOOLKITS

We take charge directly of creative work across all aspects of brand content, from editorial strategy & calendars to ready-to-post text, visual, and video content.

CREATIVE PRODUCTION

We work with partner production houses or with the agencies of your choice, acting as your proxy « strategic artistic directors » to ensure seamless execution consistency across touchpoints.

  • Célina Bailly is ROUSSE

    CO-FOUNDER

    Culture, Trends & Art Director.

    Former head of design and influences at Promostyl Forecast & Consulting, head of fashion design programs at Modart International School and Senior Brand Consultant.

  • Barbara Fauconnet IS ROUSSE

    CO-FOUNDER

    Planning & Brand Strategy Director.

    Senior brand consultant, Art Director and planning advisor to Hennessy, Glenmorangie, Ardbeg, L’Oréal… Founder of The Knockout Paris.